Shaping how Birdeye

looks and speaks visually.

A collection of visual and motion design built for campaigns, launches, and everything in between.

Role:

Senior Visual designer

Scope:

Visual Design · Motion

Industry

Review managment

Duration

13 Months

The work, and my hand in it

One of five designers at Birdeye. I'm the one keeping the brand identity tight, steering creative direction on everything marketing ships, and stepping in on illustration work when the product team needs it.

Branding for Sales Kick off

The OWL

OWL (Off We Lift) is Birdeye's sales kickoff. I built the logo and the brand around it.

Hand-drawn sketches of the letters OWL with different simple animal and object icons inside the O.

Six variations of 'OWL' with icons: owl face, rocket, arrow, and blank circle integrated in the letters.

Six graphic logos combining letters OWL with icons like owl, rocket, checkmark, arrow, and bird.

Internal workspace

The Workspace

Birdeye's design team had grown, and finding files in our Figma workspace was getting painful. I picked it up as a side project, a set of 3D illustrations, one per folder, so people could spot what they needed without reading. Designers actually started using it to navigate.

Computer displaying Birdeye website with glowing light bulb and floating stars on blue pedestal.

Open blue box on blue platform containing folders and a document labeled Birdeye.

3D computer screen with image editing icons: mountain photo, arrow cursor, and camera on blue podium.

3D graphic of a computer window with an image, a large cursor, and a pencil on a blue pedestal.

3D cubes with LinkedIn, Twitter, YouTube, and Google logos stacked on a blue platform.

Blue 3D paint tool icon with pencil, cursor, and stars on blue tiered platform.

Computer screen showing Birdeye interface with a gear icon and floating stars on blue background.

3D icon of a photo editing window with a cursor on a blue podium.

3D blue and white webpage icon with an image and pencil on a blue round platform.

Magnifying glass examining documents and a pie chart on blue background with round platform.

3D megaphone and webpage icon floating above a blue pedestal with surrounding gold stars.

3D computer monitor with a play button and bird icon on screen surrounded by floating stars

3D swords crossed in front of a stylized document on a two-step pedestal with blue background.

100k Celebration

The 100K celebration badge.

Teamed up with our creative manager Justin to design a logo celebrating 100K businesses on Birdeye.

Sketch of the number 100K filled with doodles of social media, shopping, food, home, and tools icons.

The word 100K filled with icons of phone, map, clinic, social media, open sign, smile, house for sale, and shopping items.

404

Page not Found, but not Birdeye

The team wanted the 404 page to do more than show a logo. I designed it as a map, a small world made up of Birdeye's products, so getting lost on the site at least felt on-brand.